2025 Impact and Annual Report

We’re on a mission to get every fan in our music scene connected in healing relationships. Here’s the impact we were able to make together in 2025.

An overview:

Highlights

We had ambitious goals to get back on the grounds in our scene to impact fans face-to-face and initiate partnerships with prominent bands to reach their fans. This year was foundational on both accounts:

We innovated an inflatable Support Wall. Ready to Heal The Scene in 7 seconds.

We deployed at 12 festivals, helping thousands of fans across the country.

We initiated our first tour with Citizen Soldier and deployed at 18 shows.

We partnered with over 15 bands on social media to reach their fans.

We tripled the number of people helped through our weekly Support Calls.

An overview:

Total Impact

A breakdown of the impact statistics and mental health value from each of our programs.

Outreach

  • Deployed at 12 festivals and 25 club shows, helping 440+ fans open up about their mental health and receive 2,000+ replies through our Support Wall.

  • Completed our Therapist React series and helped 2,000 more fans requesting mental health support.

  • $539,000 of outreach

Peer Support

  • Completed our Online Replier program, submitting over 11,000 replies written to fans needing support

  • 65+ concurrent peer-to-peer matches had a total of 800+ weekly one-on-one support sessions

  • 200+ volunteers went through our 3-hour evidence-based training program

  • Over 1,900 hours of continuing education for volunteers

  • $190,000 of peer support

$729,000+ of Total Mental Health Impact

1.26X ROI for every dollar donated

How we helped Heal the Scene:

Event Impact

By getting back on the grounds in the music scene, we helped fans across the country. Below are a few highlights from events this year.

Boardwalk Rock

Boardwalk Rock was our first festival partnership with the international festival powerhouse, C3 Presents. Boasting a roster of over 30 festivals, they are one of the largest and most successful festival production companies in the industry. Working with them at Ocean City, MD was the first event in our partnership that opened the door into more events with them - potentially 5 festivals in 2026, and more in the years to come. The weekend of Boardwalk Rock was also our first time in our history activating at two festivals simultaneously, as another team was at Welcome to Rockville in Daytona Beach, where we inaugurated our 10x10 inflatable Support Wall. Between the two events, we talked to thousands of fans and had life-changing conversations with some, like Taylor.

Louder Than Life

Louder Than Life Festival was another first for HeartSupport. We had our completely volunteer-led team manage our festival activation from start to finish. This is a significant milestone because our mission to Heal The Scene is designed to be fans helping fans. To have a historically staff-led operation shouldered entirely by passionate fans who wanted to carry the mission was a major milestone for the organization, originally planned for to be completed by the end of 2026. This was also a significant activation, as it was our second activation with Danny Wimmer Presents, a critical partner in providing in-kind access to the largest metal music festivals in the industry. We had non-stop action from doors open until the headliners, often times with 40 people waiting to talk to our team. Some, like Kaylee, were significantly impacted by our Wall.

Citizen Soldier Tour

Citizen Soldier named their summer headliner “The HeartSupport Tour”. A 22-date cross-country tour, vocalist Jake shared from stage three times each night about HeartSupport’s mission. Most notably, he would share that as a professional therapist, the hardest moment he faces is when safety planning with someone who is suicidal and asking, “Who are 3 people you can contact when you’re struggling?” - often his clients can’t name one person. He said, “That’s why HeartSupport exists. They can help you become that person for someone else.” We had volunteers activate every night, manning our Support Wall and having meaningful conversations with attendees across the country. They also donated $1/ticket, raising over $8,500 for the mission.

MindBlown Fest

MindBlown Fest was another first, where an independent promoter decided to dedicate the full event to benefit HeartSupport, advertising our cause and raising funds for the mission. We had one of our lead volunteers, Andy French (in our photo by the Wall), man our Support Wall and help attendees in Glen Falls, NY. He shared that one attendee wrote on our wall about their dad getting diagnosed with cancer (handwritten tile in photo). Another fan wrote about losing their dad, and Andy connected the two directly at the fest. They stayed to talk for an hour, crying together, exchanging numbers, and returning to the show. This kind of fan-to-fan interaction is the heart of Heal The Scene.

Club Shows With Band Partners

As we had mentioned in our 2024 Impact Report, we entered 2025 with bands asking to work with us at their shows to reach their fans. Here are stories from those shows:

  • Fans had told Imminence they needed to connect with HeartSupport, as they have a very tight knit fanbase. Their management reached out to us at the turn of the year, and we activated at their show in Houston, TX, bringing support to their fans and starting a relationship with the band that continued into 2025, where we later interviewed the band at Louder Than Life fest and have plans to continue working together into 2026.

  • Asking Alexandria had independently initiated a fundraiser for HeartSupport through Fandiem, giving away a signed guitar by the band and a VIP trip to one of their headlining shows. We were able to later connect with management to activate at their show in Buffalo, NY as they toured into Welcome to Rockville. We were able to help their fans, connect them on our Support Wall and to deeper connection in our Support Calls program as well.

  • One of our committee advisors, Trevor Tyson, opened a connection with Lacey Sturm and her team, where we were able to activate at her show in Houston, TX, supporting fans who bravely opened up on our Support Wall. This connection sparked ongoing conversations about longer-term partnerships, which culminated in an interview at Louder Than Life and a partnership in our end-of-year Unplugged Performance.

How we helped Heal The Scene:

Support Calls Impact

Peers saw a 17% increase in their ability to handle their own mental health. 5-10% gains are considered clinically significant.

Increasing our total participants from 40 to over 135 individuals in our Support Calls Program, we saw significant and deep healing in many of our matches.

Preliminary data indicates promising gains in participants’ mental-health self-efficacy (+17 %), exceeding common benchmarks for clinically meaningful improvement.

Support Calls Testimonials

  • "Chosing life has been the most signigicant. People don't realize how much even just a short talk once a week goes a long way in keeping someone's head above water."

    -Support Calls Peer

  • "I've gotten more from this peer support relationship than I have from 25 years of therapy."

    -Kyle

  • "I am proud of being able to open up to someone without feeling uncomfortable or feeling I couldn't share things about my emotions and hardships. That for me personally is already a huge step as it is something I have never felt comfortable with. "

    -Juanita

  • “I was able to fully open up about things that were bothering me and I was dealing with in silence for so long.”

    -Isaiah

  • "I feel very fortunate that this program exists. It's very difficult for me to establish any meaningful relationships and have another man I can actually talk to. "

    -Zack

  • "Seriously. I’m not sure what I would’ve done without him!! I literally haven’t had anyone else to go to during these challenging times that I’ve been going through lately."

    -Cohl

  • "My supporter always listens and gives me insight into what I'm going through a nonjudgental standpoint. I feel life he's there for me and that helps me feel less alone."

    -Michelle

Organizational milestone:

BBB Accreditation

After two years of operational improvements, HeartSupport reached a major milestone: earning accreditation from the Better Business Bureau by meeting all 20 of its rigorous standards. This recognition affirms HeartSupport’s excellence in governance, effectiveness, and accountability, strengthening donor confidence in the organization’s impact and integrity.

Looking forward to the future:

Local Teams in 2026

Continuing in our 5-year strategic plan, HeartSupport has taken bold steps on becoming the mental health partner for bands. In 2025, we received key feedback from the industry - festivals, donors, volunteers, and bands - that our in-person outreach was indispensable: no one else is doing it. In order to devote our full attention to satisfying the growing demand for our presence on the grounds, we have transitioned our focus from our online Support Wall to getting our physical Support Wall in the hands of volunteers across the country. This means we sunset our technology initiative where we would reply to fans online who opened up about their struggles in social media comments. In its place in 2026, we are equipping 20 local teams with their very own Support Wall to go to multiple shows in their city every month to help fans face-to-face. We have 10 teams ready to launch in January with our first wave. By 2029, we aim to have 100 local teams and be able to support any and every partnered cross-country tour with local teams and dedicated support for fans at every show.

Finances

Expenses

Our $643,210 expenses were helped fund our outreach at over 57 show dates across the country and the production of our first 10 local Support Wall Teams to launch in January of 2026. Our Peer Support programs spent $216,408, and our Outreach programs spent $312,054.

Income

With support for the year totaling at $674,833, we ended in the black. Our donors loved directly enabling our highly effective concert outreach program. We were able to pay off a credit card we had held since Covid and stabilized by year end at 3 months of operating cash-on-hand.

How are we different:

Program Differentiators

With so many mental health resources out there, we didn’t want to re-invent the wheel. What we do is unique in many ways:

  • Music makes it easier for us to talk about our emotions and our struggles.
    Our support is always connected to music so we can reach people who wouldn’t otherwise talk about their mental health.

  • Mental health resources are more accessible than ever, and yet 3 in 5 people who struggle don’t seek help. We can’t wait for people to come to us.
    That’s why our outreach is built to actually initiate conversations, not wait until they happen.

  • Every volunteer is trained in four evidence-based practices, given multiple continuing education courses each month, and supported by staff to offer ongoing support as they directly engage with fans.

  • When life itself feels impossibly hard, seeking help has to be easy. That’s why we’ve designed our products to be a one-step process.

    Open up here on our Wall. We’ll get you help. No account creation, no hoops. Just share your heart and we’ll get you support.

  • Talking about our struggles in places where others can see them has an anti-stigmatic effect, showing people it’s okay to open up about their struggles, not just telling them.

  • We’re the only mental health non-profit specifically focused on supporting music fans. We were created by an artist, for his fans. We were born from the scene, for the scene. And we train fans to help fans. Together, we Heal The Scene.

Why it matters:

Impact Stories

When people connect with others who are trained to support their mental health, it has a profound impact.

Juanita had no one to talk to about the struggles she was facing before she found our yearlong Support Calls program.

“One woman came up and wrote on the Wall at the Citizen Soldier show about recently exiting an abusive situation. She mentioned that her kids were the reason she was able to step away but that she was having nightmares every night and that it was horrible. I remember watching her come back and tear up as she read all of the replies saying how much she needed this. I told her, "It doesn't end here - we actually have a program that will give you this exact support every week for an entire year." Her mind was blown, and she applied right there. There was a woman who came earlier who had just applied as a Supporter, and we got to connect them in the program for support for the next year.”

Board of Directors

Below is a list of our Board of Directors who oversee our organization’s finances, impact, and efforts on behalf of the metal music community.

  • Jake Luhrs is the lead singer of Grammy-nominated metal band, August Burns Red and founder of HeartSupport.
    To date, he has toured hundreds of countries internationally and reached the Top 10 BillBoard charts multiple times.

    After seeing his fans struggling through addiction, depression, and suicide ideation, he prayed one evening for a way to help his fans and people around the world find hope and faith. The answer to that prayer was HeartSupport.
    In the short years Jake has been running HeartSupport, he has united bands and fans alike to carry a message of hope, healing, and restoration to a scene that is typically viewed as “dark” and “without hope.” His efforts thus far have led the organization to be nominated twice for philanthropic awards up against the likes of Doctors Without Borders and the American Cancer Society.

    In 2016 he won the Artist Philanthropic Award at the Alternative Press Music Awards in recognition for his work at HeartSupport. In addition to HeartSupport and his band, he also runs a clothing line company called “More Weight” that inspires others to reach and achieve their health goals through community support.

  • Lou Rivera’s own personal mental health journey started, like many, as a young child. Sexually abused by a family friend, Lou learned first-hand how abusers groom their victims. Living many years with guilt and shame, Lou learned that talking with others and getting the professional help needed are keys to a successful healing journey. Lou is a strong mental health and sex abuse prevention advocate. Breaking the mental health stigma and exposing as many young people to get the help they need for their personal healing journeys is so important.

    Lou’s first experience with the HeartSupport mission was a two-hour breakfast meeting with founder, Jake Luhrs. It was eye and heart opening. The discussion motivated Lou to get involved with HeartSupport. Lou’s first project was to assist Jake Luhrs with the setting up the YourLife Gym as a business advisor.

    Lou graduated from Northeastern University in Boston, Massachusetts with a degree in physical therapy. Lou and wife Michelle have three grown children, a wonderful son in law, four dogs and two grand dogs. Lou loves to spend time with family, pups, travel and enjoy a good cigar occasionally. Lou and Michelle are partners and owners of a physical therapy private practice and an ergonomic consulting firm, both in Pennsylvania. 

  • Michelle Saari has been an advocate and mental health professional for over 20 years.
    She holds both a Ph.D. and Masters degree in psychology and is a licensed mental health provider, and Board certified clinical supervisor in the state of Minnesota.
    She is also a Nationally Certified Counselor through the NBCC (National Board for Certified Counselors). As a long time fan of the heavy metal music industry, she was aware of the negativity and darkness that many in the scene face.

    Seeing Heartsupport as a unique blend of the music community, relationship building and hope for those struggling, she began volunteering on the ground at Vans Warped Tour. Michelle has helped the organization grow to reach even more people while encouraging others to live the healthiest lives they can and discover their best self.

    Outside of her professional service, she can be found exploring the outdoors, spending time exercising, and attending as many concerts and music festivals as her schedule allows.

  • Casey Faris has been passionate about mental health for decades. In high school, he felt lost in a sea of classmates struggling with depression, anxiety, self-harm, and eating disorders, but didn't really understand how he could help. In late high school, a fuel to help people started to mesh with his love for multimedia and Casey decided his life should "probably have something to do with creating things and helping people." After kicking around a few ideas, going to college for video production, volunteering for several mental health organizations, and working in the youth group in his Church for years, he came across HeartSupport at Vans Warped Tour.

    Since that moment, Casey's been driven to create inspiring content that acknowledges the depths of mental health issues, and has directly supported thousands of people though live streams in HeartSupport. He even wrote a book on mental health and livestreaming called "You Are Not Your Stream." He also runs a company with Dan Bernard teaching video editing online to inspire and empower the next generation of creators. Casey believes that one of the most vitally important things you can do in life is to express yourself and take advantage of the freedom to create. This fusion of creativity and mental health has now become the flavor of just about every major pursuit in Casey's life.

  • Dan Bernard has been involved in the mental health field since he was a young boy. From getting counseling due to his parents' divorce when he was 8, to experiencing the effects of alcoholism and domestic violence in his family life, Dan learned firsthand how life's struggles can affect a person's outlook on themselves and on the future. Art and music were Dan's safe places as he learned to express himself and his emotions through creative means. In middle school, he remembers giving a drawing to someone who was having a rough day and realizing how powerful giving away art could be in changing a person's mood and outlook.

    After getting a degree in Art and Multimedia Production in college, Dan pursued his passion for people through his local church in various ministry positions and also through co-founding a company built on equipping and encouraging other creatives through video editing courses online. This venture led Dan to get involved with Heartsupport, and, alongside Casey Faris, directly encourage, support, and care for many people through live streaming on Twitch. Dan has created and given away thousands of pieces of art through an initiative he calls "Creative Encouragement" and to this day still keeps in touch with many of those people with whom he has connected through his art.

    Dan is madly in love with his wife of 17 years and adores their 7 year old daughter, whom they adopted through the Oregon foster care system. The family continues to open their home to children in need in their area.

  • Since moving to Bozeman Montana in 2004 to pursue a business degree, I received three degrees from MSU, during which time I worked to travel for the passion of documentary photography. After amassing a portfolio that has touched on all seven continents, I moved into the SaaS industry to pursue a career in technology. I have been so lucky to find the discipline of Customer Success and am proud to support amazing customers, build out organizational excellence, and help create and nurture a team that is world-class in this incredibly difficult and complex industry.

  • Bryan graduated from The Art Institute of Colorado in 2008 with a Bachelor’s degree in Industrial Design. Bryan has always had a passion for all aspects of art, with a focus on photography over the last decade. He spends a lot of time in the wilderness looking for mesmerizing landscapes, old buildings and interesting wildlife.

    Inspired by HeartSupport and ABR, Bryan set forth to explore how he could contribute to healing the scene not only through volunteerism , but through his photography as well.

Fund help every month

Donors drive our impact. For just $5/month, you can support individual fans in need, or for $100/month, you can fund a match in our Support Calls program so someone can receive weekly calls for a year. Your contribution helps fans develop a more optimistic mindset, cope with stressors and difficulties, and establish a pattern of seeking help when they struggle.

BECOME A RECURRING DONOR