Mental Health Support for Fans at Music Festivals
We’re on a mission to connect every fan in our music scene with healing relationships. Here’s how HeartSupport has been reaching fans across the country in 2025 to help heal the scene. We need your help to send this support to more fests!
What it looks like:
On The Grounds
Our team provides comprehensive, on-site mental health support for festival attendees, featuring three primary activation elements:
Support Wall
Fans share their struggles and receive support from fellow attendees, moderated by our staff.
Lyric Tattoos
While applying free temporary tattoos, attendees learn about our programs and can sign up to give or receive support after the festival.
Support Texts
Fans sign up for 30 lyric-based text messages, crafted by a therapist, to receive ongoing support post-festival.
Details about each element in our footprint:
Our Services
We are equipped to make a meaningful impact on music fans:
⭐ Highly experienced team: activated at 120+ festivals, assisting over 50,000 fans
📚 Programs, volunteers, and training are all evidence-based
👩⚕️ All program oversight by Dr. Michelle Saari, PhD, LPCC, NCC, a member of our Board of Directors
Support Wall
We encourage fans to open up about their struggles before the festival gates open. After receiving support, we invite them back to read the responses and connect them to ongoing support and free therapy.
Throughout the day, we engage other fans to write supportive replies. Post-festival, we connect with these fans to train them in evidence-based peer support. Many commit to helping 100 more fans after connecting with us at your festival.
This kind of support has brought people to tears and changed lives. Our Support Wall has helped thousands, some choosing life over suicide and stepping away from addictions.
Lyric Tattoos
We offer temporary tattoos of popular lyrics from each festival’s headliners. This connects fans to songs they love and creates engaging conversations about what music means to us.
We invite fans to volunteer for our yearlong Support Calls program, pairing them with other fans from the festival who asked for ongoing support. Volunteers receive training to call their assigned peer every week for a year, providing year-round support to fans.
Support Texts
Our on-staff therapist analyzes lyrics on our YouTube channel, boasting over 250,000 subscribers and 300+ songs analyses. We are experts at using music to initiate conversations about mental health.
We create a custom 30-day text program with daily messages that blend lyrics from your festival’s lineup with therapist-crafted encouragement. With an exceptional Net Promoter Score of 80, our program resonates with fans.
Before the gates open, we engage fans with this free support program. These texts provide daily, music-based support for a month after the festival, and we respond directly to every fan who texts us about their mental health. This initiative allows us to reach hundreds of fans at every event.
By the numbers:
Our Impact So Far
So far in 2025, we’ve been able to reach hundreds of fans at 5 activations, including:
💬 1800+
conversations over lyric tattoos about music and mental health
📋 456
signups for more information on our year-round programs
🖤 75
fans applied to volunteer or receive support in our Support Wall & Support Calls programs
📱 426
fans signed up to receive ongoing therapist-tailored support texts
🆘 141
fans opened up about their mental health struggles on our Support Wall
✍️ 619
fans wrote encouraging replies to support those who opened up on the Wall
Why it matters:
Healing The Scene
After the festival, we provide a custom impact report detailing all support delivered, including a written or video story of a fan who permitted us to share the impact our services had on them.
Post-Fest Report
Kelsey’s Story
Help Sponsor a Festival
We are thrilled to partner with you in empowering fans to build meaningful connections and access the support they need to heal and thrive. On average, it costs HeartSupport $10,000 to deliver our services at a single festival. As we aim to attend 12 festivals in 2025, we invite you to join us in making this vision a reality by sponsoring one or more events.
✅ Approve
Approve our partnership, and submit your donation.
🖤 We get to work
We immediately start preparing to impact fans at the fest you funded.
🎟️ Attend
You’re gifted (2) VIP tickets to the festival to attend with us and see our impact firsthand.
💌 Impact
We send you an impact report and testimonial from a fan who was helped through your gift.
| Fest | Dates | Location | Status |
|---|---|---|---|
| Imminence Houston | 3/26 | Houston, TX | ✅ Completed |
| Asking Alexandria Buffalo | 4/23 | Buffalo, NY | ✅ Completed |
| Rockville | 5/15 - 5/18 | Daytona Beach, FL | ✅ Completed |
| Boardwalk Rock | 5/17 - 5/18 | Ocean City, MD | ✅ Completed |
| Warped Tour DC | 6/14 - 6/15 | Washington, DC | ✅ Completed |
| Warped Tour Long Beach | 7/26 - 7/27 | Long Beach, CA | ✅ Pledged |
| Louder Than Life | 9/18 - 9/21 | Louisville, KY | |
| New England Metal and Hardcore | 9/20 | Worcester, MA | |
| Aftershock | 10/2 - 10/5 | Sacramento, CA | |
| Furnace Fest | 10/3 - 10/5 | Birmingham, AL | $6k of $10k |
| When We Were Young | 10/18 - 10/19 | Las Vegas, NV | |
| Warped Tour Orlando | 11/15 - 11/16 | Orlando, FL | ✅ Funded |
| Christmas Burns Red | 12/12 - 12/13 | Lancaster, PA | |
| Total Needed | $54k |
If you are ready to submit your donation, you can do so here. Otherwise, kindly contact our Director of Development to continue the discussion: [email protected]